Page | 39 Appendix C: SEED™ Model Background White Paper Effectiveness Research Insights The Structured E/ectiveness Evidence Model (SEED™) SEG Measurement is a leading provider of educational product e.ectiveness research to educational publishers, educational technology providers, and school decision-makers. At SEG Measurement, we're passionate about empowering educators with insights into what truly works in the classroom. This article is part of a series, "E.ectiveness Research Insights," from SEG where we dive deep into educational product e.ectiveness research topics. Here we explore a claimscentered approach to educational e.ectiveness research, using Structured E.ectiveness Evidence Design (SEED™). If you have questions about SEED™, or about an e.ectiveness research challenge you are facing, contact us at [email protected]. Understanding Claims and Effectiveness Evidence Schools deciding which new products and services to adopt need solid proof that these solutions will improve student outcomes and meet strict regulatory requirements. Selecting products and services guided by evidence contributes to students receiving the best possible education—an evidence-based education supported by solutions proven to deliver the promised outcomes. School buyers cite the “providing an evidence-based education” amongst their most important considerations when evaluating solutions for purchase. Given this backdrop, educational solution providers have a critical obligation to demonstrate the ePectiveness of their products. Proof of ePectiveness is not only educationally beneficial, but also a federal mandate. Under the Every Student Succeeds Act (ESSA; USDOE, 2023), educational products must meet rigorous standards of evidence before they can be considered for adoption. This article describes a structured method for gathering and organizing evidence that meets the needs of both school buyers seeking ePective interventions and providers aiming to prove their products' value. We'll explore the SEED™ model, a practical, claims-centered
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