Page | 40 framework developed by SEG Measurement that has proven ePective for both reviewing existing evidence and guiding new research ePorts. The SEED™ model stands as a robust framework to align product claims with compelling evidence that substantiates these claims. Before we delve deeper into how the SEED™ model works and its benefits, let's set the stage by understanding what a claims-centered approach to evidence involves and what ESSA requires. We'll also take a brief look at the historical roots of ePectiveness evidence, highlighting why the current interest in evidence-based education is not just a modern trend but a methodology that has evolved from thousands of years of scrutiny and refinement. A Claims-Centered Approach to Evidence The drive toward evidence-based education has been widely embraced. It is no surprise that those involved in education want to be sure the products and services they are using are truly ePective in achieving desired outcomes. Educators want sound solutions backed by evidence. What does that mean in the context of a claims-centered model of ePectiveness? At its heart, this requires a clear articulation of the claims being made by the product and linking those claims to credible evidence confirming that the claim is valid. This is a process of validating the claims made about a product's educational benefits and outcomes by building a strong link between product use and the achievement of outcomes. This claims-centered approach, as exemplified by SEED™, is deeply rooted in a long tradition of logic and reasoning. The SEED™ process begins with articulating the product claims, identifying the promised outcomes, and validating the linkage between them with multiple sources of evidence. This is a major part of satisfying the evidence requirements laid out by ESSA (USDOE, 2023). The Impact of ESSA 0n Evidence Through much of the 20th century, evidence requirements and expectations in education have been low. But the bar for proof of ePectiveness has been raised. In 2015, the federal government passed ESSA and raised the standards of evidence substantially (USDOE, 2023). ESSA mandates that Title I schools must conduct ePectiveness research before using federal funds to purchase an educational product or service. At the same time, school buyers have become more demanding, expecting to see sound evidence of product ePectiveness as a matter of course. Fulfilling the promise of evidence-based education
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