Page | 47 Conclusion Educational solution providers need to conduct product ePectiveness research to comply with ESSA mandates, convince school buyers to adopt their products, and meet the promise of providing a high-quality evidence-based education to students. There are many advantages to using a Claims-centered approach to evidence, such as SEED™, for this purpose. This approach oPers a rigorous, comprehensive, and ePicient way to evaluate educational products and gather and organize evidence of ePectiveness. Going this route helps decision makers in schools and solution providers obtain clear evidence by providing a clear logic or rationale for the link between product use and achievement of targeted outcomes and establishing the link between product claims, product components, content standards and prior research. Ultimately, using a Claims-centered approach provides decision-makers with a better way to establish proof of ePectiveness and deliver on the promise of an evidence-based education.
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